Children & advertising: When you buy, the kids decide Economic Times
NEW DELHI: When companies want to sell insurance policies, power inverters, aircons and even cars, they fall back on children. And you thought the little ones were only the target of chocolate, ice-cream and toy-makers! Marketers and ad-makers are increasingly getting convinced about the kid being a compelling force in the family. He’s watching TV, maturing faster and is willing to assert himself. When it’s time for the family to take a decision to buy something, the children are playing a bigger role.That’s why chotte’s car never runs out of petrol. Even after it drives over a chappati, under the dog’s tail, through a fish bowl, over the sleeping guard’s bald head... “The cute little boy in our 2008 Petrol Khatam Hi Nahin Haunda ad may not have been able to afford the car himself, but he managed to reinforce the message in the mind of their target audience,” says Shashank Srivastava, chief general manager, marketing at car maker
ABC NewsFollow the money in Rx debateOn Monday, he spoke to the annual meeting of the American Medical Association, which has already made clear its reluctance to endorse one of the most critical components of the president's plan —- government-sponsored health insurance. Video: Doctors Weigh in on Obama Health Plan Health care tales Obama agenda: AMA speech, Korea
Washington PostGovernment-sponsored health care can be used to restrain libertyThe problem for the Health Care Capitalists is that government health care will trim much of the fat that has provided the huge profits for Doctors, Dentist, and various specialist charlatans in addition to the waste of the middlemen of the insurance Morning Fix: Six Senators To Watch On Health Care Dean Blows Away Winger Health Care Talking Points Back to ACORN General Hospital -
Telegraph.co.ukHealth insurance for men: what are the best options?Cheaper, and far more widely bought, is critical illness insurance, which is often sold to those taking out a mortgage along with basic life insurance. Rather than pay directly for private treatment, this insurance is designed to pay out a tax-free Men's health insurance options: critical illness
